Recyclable cup program

The Wise reuse cups are a solution to our massive single use plastic cup waste problem in Australia. At stadiums and events, customers are asked to participate and pay a $2 deposit on their first Wise Cup.. That’s All they pay all day!

They return to their seat and return their drink, remembering to keep their empty cups close at hand. When they bring their empty wise cups back for a refill, they simply exchange their cups for clean ones at no charge.

There is no limit to the number of free exchanges. At the end of the event, customers have the choice to return their last cups for a cash refund of $1 each, donate the cup deposit to charity, or keep the cup as a memento.

Already proven across stadia and major sporting events throughout Europe and the United Kingdom, The WISE solution is that game changer via:

  • Reduced cleaning costs
  • Elimination of waste to landfill
  • Reduced waste management
  • Ecologically sustainable
  • Reduced reliance on labour
  • Increased revenue
  • Develop community support platforms without cost to venues
  • Increase identity of special events
  • Provide a ‘Brand-in-Hand’ advertising medium for product, event or activation

The possibilities are endless. The product is so environment sensible and logical that it defies the traditional naysayer’s and encourages inclusion and advancement of opportunities.