Tuesday, October 7th, 2019

The ingenuity and impact of WISE – It’s in Your Hands reusable cups has been independently recognised and acknowledged with the initiative named as a 2019 Banksia Sustainability Awards finalist.

The Awards, conducted by the Banksia Foundation, are the longest running and most internationally recognised sustainability Awards in the world.

WISE – It’s in Your Hands reusable cups replace toxic single-use disposable plastic cups and can be washed and re-used up to 500 times.

Within a year of operation, WISE – It’s in Your Hands cups have seen over one million cups being diverted from landfill – the equivalent of 3,500 household 120 litre wheelie bins.

Craig Lovett, co-founder of WISE – It’s in Your Hands, said the Banksia Sustainability Award nomination was validation within business and within communities that single-use disposable plastic cups should be removed from all major sports, festivals and outdoor events in Australia.

Lovett advised “the nomination is a fantastic accolade to our clients, suppliers and people within the business who have believed in us from the outset. We also thank the judges who spend so much time and dedication in evaluating the many worthy Award entries.

“WISE reusable cups are a win-win-win-win partnership involving the general public who want a more sustainable future, venues who are looking to eliminate waste going to landfill while reducing cleaning costs, caterers who no longer need to purchase single-use plastic cups and the environment.

“We have witnessed a growing seismic shift in attitude by venue operators towards the elimination of single-use plastic cups and we project that in excess of 3.5 million plastic cups will be diverted from landfill, through the implementation of WISE reusable cups, in 2019/20.”

The Banksia Sustainability Awards seek out and recognise innovation and leadership through the lens of the UN Sustainable Development Goals (SDGs). These global goals aim to unite the world businesses, governments and citizens to end extreme poverty, fight inequality and protect the planet.

Category winners will be announced on 3rd December.

WISE – It’s in Your Hands was introduced in a feature in Australasian Leisure Management issue 133.