Sydney Showground has entered into a multi-year agreement with WISE – It’s In Your Hands (www.itsinyourhands.com.au), for the supply of re-usable cups to events conducted at the venue.

Advising that the WISE re-usable cup is a fantastic solution to eliminate single-use cups going to landfill, RAS Chief Executive, Brock Gilmour stated “the WISE cups are a sensible and practical answer to a growing environmental issue. Additionally, re-usable cups will significantly reduce daily post-event cleaning costs and assist with improved waste management.”

WISE Chief Executive and co-founder, Craig Lovett explained “we are excited to be launching our product at Sydney Showground. Their diversity in events they run, including functions, exhibitions and sporting events, makes the venue the ideal platform for us to apply our product and capabilities.

“Our market research and trials over the past two years have proven the Australian venue and event industry and their customers are desperately looking for an alternative to disposable single-use plastics. WISE is that solution.

“Over five million disposable plastic cups are going to landfill in Australia each month. They are contaminating our land and are ending up in waterways, rivers and beaches, The WISE solution empowers patrons and venue management to actively participate in the War-On-Waste and make a significant environmental change. This is why we say the solution is ‘In Your Hands’.”

Lovett said market research conducted in Sydney and Melbourne last year revealed respondents were overwhelmingly supportive of replacing single-use plastic cups at stadiums and events.

He added “almost 96% of respondents wanted to see single-use cups being eliminated, and they were strongly in favour of donating their $1 returnable deposit to charity.”

With WISE cups used at the HSBC Sydney 7s tournament at Sydney Showground last month, Lovett added “we received tremendous feedback from rugby fans and from the Australian Rugby Union and we anticipate Showground attendees will fully embrace our re-usable cups.”

WISE – It’s In Your Hands is a wholly-owned Australian company that supplies re-usable cups to stadia, events and festivals. Its mission is to remove single-use disposable cups from the environment and replace them with re-usable cups.

Originally published by Australian Leisure Management
Monday March 18 2019