About Us

Ecocup Pty. Ltd, trading as “WISE – It’s in your hands” was incorporated in April 2017.

Our mission is to remove all single-use beverage plastics from all major sports and outdoor events in Australia. We will eliminate, over time, thousands of tons of single-use plastics from our fragile environment. We will do this by introducing, for the first time in Australia, a heavy duty Weights and Measures & NMI certified Re-Use drinking cup to the public.

 

Already proven across stadia and major sporting events throughout Europe and the United Kingdom, The WISE solution is that game changer via:

  • Reduced cleaning costs
  • Elimination of waste to landfill
  • Reduced waste management
  • Ecologically sustainable
  • Reduced reliance on labour
  • Increased revenue
  • Develop community support platforms without cost to venues
  • Increase identity of special events
  • Provide a ‘Brand-in-Hand’ advertising medium for product, event or activation

The possibilities are endless. The product is so environment sensible and logical that it defies the traditional naysayer’s and encourages inclusion and advancement of opportunities.

The initial series of trials of the WISE solution at Etihad Stadium have exceeded all expectations. We have seen members choose the WISE solution at times 98.5% of the time, over a traditional throwaway plastic cup option. With around 10’000 drinks served during the trial, the average public uptake at Etihad Stadium is 91.2%.